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simona on the sundeck

[ Logo Design | Brand Development | Custom Identity Package | Application ]

The Royalton Park Avenue Hotel combines luxury and trendiness in Nomad — the heart of Manhattan — and boasts a seasonal rooftop food and beverage experience… simona on the sundeck.

The space was a blank slate in need of personality. LT Design developed the name, the full brand identity package and story, and all applications of the brand throughout the space from the website to the menus; the window decals to the neon sign; the food and beverage items to staff uniforms. Thoughtful and “Instagrammable” details were woven into every customer touch point which will be sure to make for a special experience.

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