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Sam Villa®

[ Web Design | Marketing Collateral | Brand & Social Media Strategy | Packaging | Event Planning ]

Sam Villa, global influencer and icon in the beauty industry is a 30+ year educator for Redken® worldwide and has a reputation for building long-lasting, successful careers for professional hairstylists. It is through his hundreds of free videos, endless tips and tricks posted to his millions of followers, live and online classes, hair shows, and his robust collection of ergonomic tools that he educates, inspires and adds value to lives working behind the chair and consumers at home.

LT Design was retained for three years as their brand consultant and project specialist, and parlayed her work into a full-time position running the Events & Education departments for another five years.

Initiatives executed included the development and launch of its consumer division, the redesign of its professional website, started their Instagram page, produced high-profile events with global strategic partners, designed brand and marketing collateral, developed varied education platforms, built a coveted ambassador program, and produced hundreds of tradeshows, events, classes, and content shoots.

The company saw significant growth during this era and continues to be a well-respected leader in the industry.